haku: @indexterm global marketing / yhteensä: 132
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1.
Dealing with market dynamism: the role of reconfiguration in global account management
Management International Review
2011 : VOL. 51:5 p. 635-663
 2011 Shi, L. H.
Wu, F.
2.
Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market: A study from Russia
International Journal of Advertising
2010 : VOL. 29:5, p. 727-764
 2010 Puzakova, M.
Kwak, H.
Larsen Andras, T.
3.
A study of marketing standardization and performance of Australian, Japanese, and U.S. firms
Journal of Asia-Pacific Business
2010 : VOL. 11:4, p. 296-308
 2010 Kustin, R.A.
4.
Going global: how local origin affects brand strategy
Admap
2005 : VOL. 40:5, p. 37-39
 2005 Polak, E.
5.
How to develop global ad campaigns
Admap
2005 : VOL. 40:7, p. 29-31
 2005 Shivkumar, H.
6.
Re-imagining GE
Admap
2005 : VOL. 40:2, p. 14-16
 2005 Comstock, B.
7.
Internet integration in business marketing tactics
Industrial Marketing Management
2003 : JAN, VOL. 32:1, p. 3-13
 2003 Lichtenthal, J. D.
Eliaz, S.
8.
Convergence and divergence in consumer behaviour: implications for global advertising
International Journal of Advertising
2003 : VOL. 22:2, p. 183-202
 2003 Mooij, M. De
9.
The Impact of Information Technology on Global Marketing Strategies
Journal of General Management
2002 : SUMMER, VOL. 27:4, p. 29-40
 2002 Melewar, T. C.
Stead, C.
10.
The societal conundrum of intellectual property rights: a game-theoretical approach to the equitable management and protection of IPR
European Journal of Marketing
2002 : VOL. 36:5-6, p. 667-688
 2002 Shultz, C. J. II
Nill, A.
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